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    <lastmod>2017-08-20</lastmod>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5745c3682fe131681140cb3b/1503258611696-E98GB8FQ1PUZJVS7AL34/Screen+Shot+2016-12-21+at+9.59.52+AM.png</image:loc>
      <image:title>Whole Foods Market - Digital</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5745c3682fe131681140cb3b/1503258658338-K7HUNNZDTTNIVEQ6F1C8/Screen+Shot+2016-12-30+at+9.40.22+AM.png</image:loc>
      <image:title>Whole Foods Market - Digital</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.paulchristus.com/new-cover-page</loc>
    <changefreq>daily</changefreq>
    <priority>1.0</priority>
    <lastmod>2022-12-04</lastmod>
  </url>
  <url>
    <loc>https://www.paulchristus.com/about</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-12-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5745c3682fe131681140cb3b/1464196608363-ZI9HL6HPR779A4ZX7ZSU/Paul+Christus</image:loc>
      <image:title>About</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.paulchristus.com/contact</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-12-04</lastmod>
  </url>
  <url>
    <loc>https://www.paulchristus.com/all-capitals</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2016-05-25</lastmod>
  </url>
  <url>
    <loc>https://www.paulchristus.com/new-page-1</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-12-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5745c3682fe131681140cb3b/1670102860811-E7PGDNJVLS846XOTHUDG/t-shirt-mockup-of-a-tattooed-man-at-a-city-crosswalk-1939-el1.png</image:loc>
      <image:title>The Mssng</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5745c3682fe131681140cb3b/771d8429-9ed9-4fbb-a0f8-93186e23f8c7/t-shirt-mockup-of-a-tattooed-man-at-a-city-crosswalk-1939-el1.png</image:loc>
      <image:title>The Mssng - Make it stand out</image:title>
      <image:caption>This is the t-shirt design I created for The Mssng.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5745c3682fe131681140cb3b/14bd2795-357a-459f-a064-422a7a7664db/mockup-of-a-man-holding-an-iphone-11-pro-in-his-car-2120-el1.png</image:loc>
      <image:title>The Mssng - Make it stand out</image:title>
      <image:caption>I created an image to accompany each song as they are played on any musical platform, such as Spotify, Apple Music or Pandora. This enhances the experience for the listener by giving them a visual to go with the song.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5745c3682fe131681140cb3b/689802d9-aab6-489e-a39d-27e5723272c6/Wandering+I+Cover.png</image:loc>
      <image:title>The Mssng - Make it stand out</image:title>
      <image:caption>The Mssng - “Wandering I” single cover Click image to watch the “Wandering I” video I created.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5745c3682fe131681140cb3b/abd6abd9-d5de-49ad-863b-0095220a4623/44+Hours+cover.png</image:loc>
      <image:title>The Mssng - Make it stand out</image:title>
      <image:caption>The Mssng - “44 Hours” single cover</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5745c3682fe131681140cb3b/3fd75689-f244-4e04-b6c8-de7703608efd/Mssng_pouring_milk.png</image:loc>
      <image:title>The Mssng - Make it stand out</image:title>
      <image:caption>The Mssng t-shirt graphics in detail.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.paulchristus.com/new-page</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-12-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5745c3682fe131681140cb3b/492f67f0-30f2-46c3-bd61-2d6e10475fd1/Locals+Only%211.png</image:loc>
      <image:title>Locals Only! - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5745c3682fe131681140cb3b/67aca4ac-4882-41f7-aefe-b2e9fb814ff6/mockup-of-a-square-booklet-lying-on-a-solid-surface-a15087.png</image:loc>
      <image:title>Locals Only! - Make it stand out</image:title>
      <image:caption>Every box will contain a 7”mini mag with info on the band of the month.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5745c3682fe131681140cb3b/5ecc3b89-4a1f-406f-aa4e-8567f675538b/horizontal-booklet-opened-resting-on-a-yellow-surface-template-a14579.png</image:loc>
      <image:title>Locals Only! - Make it stand out</image:title>
      <image:caption>This project’s DIY aesthetic celebrates the DIY culture that most local music communities strive in.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5745c3682fe131681140cb3b/198f4919-bfa0-432b-a590-3a3223d95b64/horizontal-booklet-opened-resting-on-a-yellow-surface-template-a14579-2.png</image:loc>
      <image:title>Locals Only! - Make it stand out</image:title>
      <image:caption>It would also include the venue of the month and other up and coming local bands.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5745c3682fe131681140cb3b/cce9e54c-c527-4ede-99d6-7665d5c6e5f4/Locals+Only%21_2.png</image:loc>
      <image:title>Locals Only! - Make it stand out</image:title>
      <image:caption>The box would contain the band of the month’s swag as well as some Local’s Only! swag and goodies. Swag could vary between t-shirts, records, CDs, tapes and event tickets. This box contained a Locals Only! zine, a 7” record, 2 coozies, 4 foam coasters, a t-shirt, a business card and Locals Only! stickers.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.paulchristus.com/whole-foods-market-1</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-12-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5745c3682fe131681140cb3b/7cf81539-bee7-4950-a6a4-71e26547ec21/WFM1.png</image:loc>
      <image:title>Whole Foods Market - Make it stand out</image:title>
      <image:caption>Our team included 2 Graphic Artists, a Marketing Team Leader and a Marketing Associate Team Leader from daily requests to biweekly ads and seasonal changes, there was a lot to keep up with. Many of our signs were even hand-rendered. The WFM marketing was pretty interesting during this period, (before Amazon) because each store in the 4-state region had its own branding and visual identity. All the fonts used in the chalks were branded for a specific store or included in a strategic marketing campaign.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5745c3682fe131681140cb3b/ae746594-5ddb-4c73-ac88-8df946bfe4b5/WFM2.png</image:loc>
      <image:title>Whole Foods Market - Make it stand out</image:title>
      <image:caption>Frequently, the larger hand-rendered works, like these menus, were created digitally first, and then transferred by hand.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5745c3682fe131681140cb3b/0fd827ec-af19-47aa-b5ec-c6ef34216374/WFM3.png</image:loc>
      <image:title>Whole Foods Market - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5745c3682fe131681140cb3b/b5054724-b9a8-4dc1-85df-4970ae6452c9/WFM4.png</image:loc>
      <image:title>Whole Foods Market - Make it stand out</image:title>
      <image:caption>Chalks were meant to have a more playful feel and create a market-like environment. WFM liked to call out things like if a product was Local or not. I was on the team that created the “Local” branding for our region which was a big deal because it changed the way we branded our local products across four states.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5745c3682fe131681140cb3b/69b86909-a2ae-41d8-b4dd-fea5ae33a7fb/horizontal-banner-mockup-nailed-to-a-wooden-wall-a10523-2.png</image:loc>
      <image:title>Whole Foods Market - Make it stand out</image:title>
      <image:caption>All digital work was created in Adobe and either printed on our large format printer or sent to a printer for higher quality prints.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5745c3682fe131681140cb3b/b026d773-169a-4072-b094-ced0571be8c2/WFM+billboard.png</image:loc>
      <image:title>Whole Foods Market - Make it stand out</image:title>
      <image:caption>Some of the digital work I created was used for regional billboards. The image above showcases a digital billboard displayed outside the Colorado Convention Center.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5745c3682fe131681140cb3b/619ef8e4-b3a4-4b86-b581-2e7bddd6066f/WFM+parking+sign.png</image:loc>
      <image:title>Whole Foods Market - Make it stand out</image:title>
      <image:caption>Using the store branding for the Cherry Creek Whole Foods Market, I created this parking sign to let customers know about other parking areas and their validation options. This sign was sent to the printer with cut-lines to get the proper shape. It is printed on aluminum and is reflective to maintain order in the Whole Foods parking lot, day or night.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.paulchristus.com/case</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-12-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5745c3682fe131681140cb3b/8fb42864-7017-4e83-a41f-af0e62c23b3b/CASE1.png</image:loc>
      <image:title>CASE - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5745c3682fe131681140cb3b/9ad9451e-01c1-40f1-ad7c-adff673e4dc0/CASE2.png</image:loc>
      <image:title>CASE - Make it stand out</image:title>
      <image:caption>Working as the Communications and Design Specialist at CASE I designed collateral for multiple conferences and conventions throughout the year. The biggest conference is in the summer located in Breckenridge, CO, and spans over four days. This Convention required my design work on everything from a 56-page planner with sponsorship ads to 40 info boards placed throughout the 3-venue Convention.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5745c3682fe131681140cb3b/dfebc9ed-b6e7-484e-b626-e082fe7223c7/CASE3.png</image:loc>
      <image:title>CASE - Make it stand out</image:title>
      <image:caption>This directional a-frame was strategically placed to help people find the right venue.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5745c3682fe131681140cb3b/5d9af36b-7fe1-4986-9f30-4e5e1ba755a8/CASE4.png</image:loc>
      <image:title>CASE - Make it stand out</image:title>
      <image:caption>Some of the other things I created for this event included consistent branding on the website, the CASE Events app, multiple 80 inch retractable banners, 1500 nametags, and a logo that I designed called Camp CASE to incorporate a more playful side of the Convention.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.paulchristus.com/madman</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-12-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5745c3682fe131681140cb3b/44f556c7-77a0-436d-8985-96a5e4e82b51/MADMAN1.png</image:loc>
      <image:title>MADMAN - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5745c3682fe131681140cb3b/dcac0746-3d3a-4169-b937-e667016075c2/MADMAN2.png</image:loc>
      <image:title>MADMAN - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5745c3682fe131681140cb3b/12f231eb-7103-4fe3-bd95-994629ce4121/MADMAN3.png</image:loc>
      <image:title>MADMAN - Make it stand out</image:title>
      <image:caption>There are 3 different wines at the MADMAN winery. The Rutherford Red, Shay Chardonnay and Rosita Rose. Each of these wines presented a different natural color which I tried to emulate on their respective labels while the standard Burgundy, Forest Green and Gold held down the brand’s colors.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5745c3682fe131681140cb3b/076e203c-bed6-48ad-8a78-a948e6226a17/MADMAN4.png</image:loc>
      <image:title>MADMAN - Make it stand out</image:title>
      <image:caption>The retro look of the wine labels is intended to evoke Madmen styles of the 1950’s and 60’s.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.paulchristus.com/cosmos</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-12-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5745c3682fe131681140cb3b/2fbeea82-3ec9-44eb-a98c-cbce90e36b19/Cosmos1.png</image:loc>
      <image:title>Cosmo's - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5745c3682fe131681140cb3b/241adbf3-53a5-4780-8525-47813ef286fd/COSMOSLOGOS.png</image:loc>
      <image:title>Cosmo's - Make it stand out</image:title>
      <image:caption>. The new logo creates movement within the name and humorously suggests that pizzas are made in the heavens, which also presents a double entendre.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5745c3682fe131681140cb3b/4450b13f-0433-4688-91aa-4095edaf6788/Cosmos4.png</image:loc>
      <image:title>Cosmo's - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5745c3682fe131681140cb3b/56cae5d0-ee9a-4eb7-854c-6af774e3219f/Cosmos5.png</image:loc>
      <image:title>Cosmo's - Make it stand out</image:title>
      <image:caption>Cosmo’s is historically a late-night outlet for college kids with the munchies. Although Cosmo was the original owner, I wanted to give more meaning to the word. As one kid may ask another, “Where’d you get that pizza?” The other would reply, “Cosmo’s. It’s where pizzas are made!”</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.paulchristus.com/heatwave</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-12-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5745c3682fe131681140cb3b/edf1b5fd-cb41-4824-8bda-e84d997e9175/Heatwave1.png</image:loc>
      <image:title>Heatwave - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5745c3682fe131681140cb3b/96fd50e4-c027-4fe1-a4b4-bc74971e109d/Heatwave2.png</image:loc>
      <image:title>Heatwave - Make it stand out</image:title>
      <image:caption>The process of creating the logo came in quite a few steps. In the first progression, the HEATWAVE logo has a lighter sans serif font. The second progression was also created with a sans serif font and the w is replaced by a flame. In the third and final progression, I changed the font to a thicker serif font (Bright) and refined the flame so the w in in line with the rest of the logo.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5745c3682fe131681140cb3b/71947cb7-ac2b-412a-800a-cf23e65e0b9e/Heatwave3.png</image:loc>
      <image:title>Heatwave - Make it stand out</image:title>
      <image:caption>Heatwave was hosted by DJ Beaslik and Fun Factory. These events promoted a unification of two different types of DJs. Those who spun vinyl and those who used a more digital platform.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.paulchristus.com/new-page-3</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-12-04</lastmod>
  </url>
  <url>
    <loc>https://www.paulchristus.com/process-portfolios</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-12-12</lastmod>
  </url>
  <url>
    <loc>https://www.paulchristus.com/block-test</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-03-11</lastmod>
  </url>
</urlset>

